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31
Price Matching Guarantees as Signals of Value: The Role of Perceived Risk and Estimate of Lowest Market Price
Price Matching Guarantees as Signals of Value: The Role of Perceived Risk and Estimate of Lowest Market Price
Dutta, S., | Association for Consumer Research | 2006 ,
32
Information Sort and Consumers' Evaluation of Prices
Information Sort and Consumers' Evaluation of Prices
Suri, R, | Association for Consumer Research | 2008 ,
33
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Suri, R, | Association for Consumer Research | 2008 ,
34
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
Choi, B., | Association for Consumer Research | 2006 ,
35
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Chandran, S., | Association for Consumer Research | 2006 ,
36
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
Lin, C.-H., | Association for Consumer Research | 2006 ,
37
Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy
Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy
Coulter, K.S., | Association for Consumer Research | 2008 ,
38
Scarcity's Effects on Evaluation of Prices
Scarcity's Effects on Evaluation of Prices
Suri, R, | Association for Consumer Research | 2007 ,
39
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Jun, S. Y., | Association for Consumer Research | 2005 ,
40
The Price of Choice: Differentiation and Parity in Assortment Pricing
The Price of Choice: Differentiation and Parity in Assortment Pricing
Chernev, A, | Association for Consumer Research | 2005 ,
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