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351
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Pravin Nath and Vijay Mahajan, | American Marketing Association | 2008 ,
352
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
Yu Ma, | American Marketing Association | 2011 ,
353
Preventing Digital Music Piracy : The Carrot or the Stick?
Preventing Digital Music Piracy : The Carrot or the Stick?
Rajiv K. Sinha and Naomi Mandel, | American Marketing Association | 2008 ,
354
Geographical Information Systems—Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
Geographical Information Systems—Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
Ana-Marija Ozimec, | American Marketing Association | 2010 ,
355
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Daniel C. Bello, | American Marketing Association | 2010 ,
356
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
Jan-Benedict E.M. Steenkamp, | American Marketing Association | 2010 ,
357
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
358
Customer Satisfaction and Shareholder Value
Customer Satisfaction and Shareholder Value
Eugene W. Anderson, | American Marketing Association | 2004 ,
359
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, | American Marketing Association | 2004 ,
360
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Stephanie Dellande, | American Marketing Association | 2004 ,
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Current Medical Literature: Lysosomal Storage Disease
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Female Field Concentration Ratio Index of Doctor's Degrees Conferred
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