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341
The Role of Prior Knowledge in Advertisement Evaluation
The Role of Prior Knowledge in Advertisement Evaluation
Hu, Y, | Association for Consumer Research | 2007 ,
342
An Examination of Recall Measures of Sponsorship Awareness
An Examination of Recall Measures of Sponsorship Awareness
Humphreys, M. S, | Association for Consumer Research | 2007 ,
343
Consideration of Future Consequences as a Moderator of Temporal Framing and Regulatory Focus in a Risk Domain
Consideration of Future Consequences as a Moderator of Temporal Framing and Regulatory Focus in a Risk Domain
Kees, J., | Association for Consumer Research | 2007 ,
344
Collin's Interaction Ritual Theory: Using Interaction Rituals to Conceptualize How Objects Become Sacred Symbols
Collin's Interaction Ritual Theory: Using Interaction Rituals to Conceptualize How Objects Become Sacred Symbols
Huggins, K. A, | Association for Consumer Research | 2007 ,
345
Belief Confidence and Consumer Reactions to Persuasive Messages: Measures, Models, and Mechanisms
Belief Confidence and Consumer Reactions to Persuasive Messages: Measures, Models, and Mechanisms
Hutchinson, J. W, | Association for Consumer Research | 2007 ,
346
Determinants for Consumption Materialism among Late Adolescents in China
Determinants for Consumption Materialism among Late Adolescents in China
Gu, F. F., | Association for Consumer Research | 2005 ,
347
Effectively Communicating New Product Benefits to Consumers: The Use of Analogy versus Literal Similarity
Effectively Communicating New Product Benefits to Consumers: The Use of Analogy versus Literal Similarity
El Houssi, A. A., | Association for Consumer Research | 2005 ,
348
Numerical Inferences: The Effects of Prior Expectations, Semantic Frames, and Graphical Formats on Budget Allocation Decisions
Numerical Inferences: The Effects of Prior Expectations, Semantic Frames, and Graphical Formats on Budget Allocation Decisions
Hutchinson, J. W., | Association for Consumer Research | 2005 ,
349
Reactance and Choice: The Role of the Timing of Information
Reactance and Choice: The Role of the Timing of Information
Min, K. S., | Association for Consumer Research | 2005 ,
350
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
Chuang S.-C, | Association for Consumer Research | 2011 ,
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