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331
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
Forehand, M, | Association for Consumer Research | 2007 ,
332
Consideration of Future Consequences as a Moderator of Temporal Framing and Regulatory Focus in a Risk Domain
Consideration of Future Consequences as a Moderator of Temporal Framing and Regulatory Focus in a Risk Domain
Kees, J., | Association for Consumer Research | 2007 ,
333
Virtual Onscreen Assistants: A Viable Strategy to Support Online Customer Relationship Building?
Virtual Onscreen Assistants: A Viable Strategy to Support Online Customer Relationship Building?
Keeling, K, | Association for Consumer Research | 2007 ,
334
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
Hoeffler, S., | Association for Consumer Research | 2005 ,
335
The Global Innovator and Country Innovativeness: A Cross-National Study of Consumer Propensity to Buy New Products
The Global Innovator and Country Innovativeness: A Cross-National Study of Consumer Propensity to Buy New Products
Tellis, G. J., | Association for Consumer Research | 2005 ,
336
Money Attitudes and Innovative Consumer Behavior: Hedge Funds in South Africa
Money Attitudes and Innovative Consumer Behavior: Hedge Funds in South Africa
Burgess, S. M., | Association for Consumer Research | 2005 ,
337
Building Loyalty in an Online Environment: The Moderating Role of Flow
Building Loyalty in an Online Environment: The Moderating Role of Flow
Gupta, R., | Association for Consumer Research | 2005 ,
338
Once Burned Twice Shy, This Stock has Been Good to Me So Far, and It Could Have Been Worse: How Naive Learning and Counterfactuals Influence the Repurchase of Stocks Previously Sold
Once Burned Twice Shy, This Stock has Been Good to Me So Far, and It Could Have Been Worse: How Naive Learning and Counterfactuals Influence the Repurchase of Stocks Previously Sold
Odean, T., | Association for Consumer Research | 2005 ,
339
Does Television Viewing Promote Materialism? Cultivating American Perceptions of the Good Life
Does Television Viewing Promote Materialism? Cultivating American Perceptions of the Good Life
James E. Burroughs, | Association for Consumer Research | 2002 ,
340
The Impact of Explanatory Style on Event-Induced Stress and Buying-Related Manifestations of Coping Behavior
The Impact of Explanatory Style on Event-Induced Stress and Buying-Related Manifestations of Coping Behavior
Julie Z. Sneath, | Association for Consumer Research | 2002 ,
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