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301
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2005 ,
302
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Christian Homburg, | American Marketing Association | 2005 ,
303
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
304
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Ahmet H. Kirca, | American Marketing Association | 2005 ,
305
Product Development Resources and the Scope of the Firm
Product Development Resources and the Scope of the Firm
Birger Wernerfelt, | American Marketing Association | 2005 ,
306
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Pierre Chandon, | American Marketing Association | 2005 ,
307
Technological Evolution and Radical Innovation
Technological Evolution and Radical Innovation
Ashish Sood, | American Marketing Association | 2005 ,
308
Understanding Firms' Customer Satisfaction Information Usage
Understanding Firms' Customer Satisfaction Information Usage
Neil A. Morgan, | American Marketing Association | 2005 ,
309
Customer Satisfaction, Cash Flow, and Shareholder Value
Customer Satisfaction, Cash Flow, and Shareholder Value
Thomas S. Gruca, | American Marketing Association | 2005 ,
310
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach
Christian Homburg, | American Marketing Association | 2005 ,
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