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301
Cultural Differences in Brand Extension Judgments and Feedback Effects
Cultural Differences in Brand Extension Judgments and Feedback Effects
Kim, K, | Association for Consumer Research | 2007 ,
302
When and Why Temporal Distance Matters: The Role of Elaboration and Confidence
When and Why Temporal Distance Matters: The Role of Elaboration and Confidence
Park, K., | Association for Consumer Research | 2005 ,
303
When One Thing Leads To Another: Consumption Chains and Consumer Satisfaction
When One Thing Leads To Another: Consumption Chains and Consumer Satisfaction
Patrick, V. M., | Association for Consumer Research | 2005 ,
304
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
Yoon, C., | Association for Consumer Research | 2005 ,
305
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Jun, S. Y., | Association for Consumer Research | 2005 ,
306
Metaphors in Advertising: Cognitive Flexibility Matching Perspective
Metaphors in Advertising: Cognitive Flexibility Matching Perspective
Kim K.-J, | Association for Consumer Research | 2011 ,
307
Decision-Making Competence
Decision-Making Competence
Andrew M. Parker, | Association for Consumer Research | 2002 ,
308
Narcissists as Consumers: Using Scarce Products to Validate Excessively Positive Self-View
Narcissists as Consumers: Using Scarce Products to Validate Excessively Positive Self-View
Lee S.Y, | Association for Consumer Research | 2011 ,
309
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
310
Perceptual Prominence Effects in Consumer Choice
Perceptual Prominence Effects in Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
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