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301
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
Yoon, C., | Association for Consumer Research | 2005 ,
302
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Jun, S. Y., | Association for Consumer Research | 2005 ,
303
Metaphors in Advertising: Cognitive Flexibility Matching Perspective
Metaphors in Advertising: Cognitive Flexibility Matching Perspective
Kim K.-J, | Association for Consumer Research | 2011 ,
304
Decision-Making Competence
Decision-Making Competence
Andrew M. Parker, | Association for Consumer Research | 2002 ,
305
Narcissists as Consumers: Using Scarce Products to Validate Excessively Positive Self-View
Narcissists as Consumers: Using Scarce Products to Validate Excessively Positive Self-View
Lee S.Y, | Association for Consumer Research | 2011 ,
306
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
307
Perceptual Prominence Effects in Consumer Choice
Perceptual Prominence Effects in Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
308
Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?
Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?
Park J.K, | Association for Consumer Research | 2011 ,
309
Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality
Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality
Jong-Won Park, | Association for Consumer Research | 2002 ,
310
Decision Uncertainty, Expected-Loss Minimization and the Compromise Effect
Decision Uncertainty, Expected-Loss Minimization and the Compromise Effect
Sheng, S., | Association for Consumer Research | 2003 ,
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