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291
"I" versus "They" and "East" versus "West": Cross-Cultural Differences in Perceived Impact of Source Expertise
"I" versus "They" and "East" versus "West": Cross-Cultural Differences in Perceived Impact of Source Expertise
Yoon, S., | Association for Consumer Research | 2005 ,
292
Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase
Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase
Honea, H., | Association for Consumer Research | 2005 ,
293
The Effect of Primed and Framed Reference Points on Product Attribute Importance
The Effect of Primed and Framed Reference Points on Product Attribute Importance
Van Ittersum, K., | Association for Consumer Research | 2005 ,
294
Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
DeMotta Y, | Association for Consumer Research | 2011 ,
295
Brands and Impulsive Desire: Implicit Brand Processing Biases Incidental Decision-Making
Brands and Impulsive Desire: Implicit Brand Processing Biases Incidental Decision-Making
Harris P, | Association for Consumer Research | 2011 ,
296
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Michaela Wanke, | Association for Consumer Research | 2002 ,
297
The Impact of Preannouncements and Rumors on Consumer Evaluations
The Impact of Preannouncements and Rumors on Consumer Evaluations
Wang J, | Association for Consumer Research | 2011 ,
298
Opportunity or Challenge? The Impact of Exposure to Similar Extensions on the Extensions of Late Movers
Opportunity or Challenge? The Impact of Exposure to Similar Extensions on the Extensions of Late Movers
Kim H, | Association for Consumer Research | 2011 ,
299
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Yang H, | Association for Consumer Research | 2011 ,
300
Having More: New Insights on the Impact of Numerosity on Consumer Decision Making
Having More: New Insights on the Impact of Numerosity on Consumer Decision Making
Yang H, | Association for Consumer Research | 2011 ,
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