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21
Playing Games Efficiently: Hedonic Learning and Loyalty
Playing Games Efficiently: Hedonic Learning and Loyalty
Murray, K. B, | Association for Consumer Research | 2007 ,
22
Skill-Based Habits of Use and Consumer Choice
Skill-Based Habits of Use and Consumer Choice
Murray, K. B., | Association for Consumer Research | 2005 ,
23
Habitual Consumption
Habitual Consumption
Murray, K. B., | Association for Consumer Research | 2005 ,
24
Fanatic Consumption: Reconsidering Fanaticism
Fanatic Consumption: Reconsidering Fanaticism
Smith, S., | Association for Consumer Research | 2005 ,
25
Gender Differences in Responses to Form and Function
Gender Differences in Responses to Form and Function
Liang J, | Association for Consumer Research | 2011 ,
26
Drifting Away From Excessive Consumption: a New Social Movement Based on Identity Construction
Drifting Away From Excessive Consumption: a New Social Movement Based on Identity Construction
Helene Cherrier, | Association for Consumer Research | 2002 ,
27
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Liang J, | Association for Consumer Research | 2011 ,
28
The Interplay between Form, Function, and Expertise in Consumer Choice
The Interplay between Form, Function, and Expertise in Consumer Choice
Liang J, | Association for Consumer Research | 2011 ,
29
Special Session Summary Loyalty By Design: Understanding Consumers= Reluctance to Shop When Buying Online
Special Session Summary Loyalty By Design: Understanding Consumers= Reluctance to Shop When Buying Online
Kyle B. Murray, | Association for Consumer Research | 2002 ,
30
The Fiction of No Friction: a User Skills Approach to Cognitive Lock-In
The Fiction of No Friction: a User Skills Approach to Cognitive Lock-In
Kyle B. Murray, | Association for Consumer Research | 2002 ,
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