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21
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Feng Zhu, | American Marketing Association | 2010 ,
22
Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response
Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response
Michael J. Barone, | American Marketing Association | 2010 ,
23
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
24
Energizing the Reseller's Sales Force: The Power of Brand Identification
Energizing the Reseller's Sales Force: The Power of Brand Identification
Douglas E. Hughes, | American Marketing Association | 2010 ,
25
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Christian Homburg, | American Marketing Association | 2011 ,
26
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
27
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
28
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
29
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
30
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
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