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21
Exploring Factors Influencing Logo Effectiveness: An Experimental Inquiry
Exploring Factors Influencing Logo Effectiveness: An Experimental Inquiry
Fang, X., | Association for Consumer Research | 2005 ,
22
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
Xiang Fang, | Association for Consumer Research | 2002 ,
23
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
Chakravarti A, | Association for Consumer Research | 2011 ,
24
A Cross-Cultural Research on Price Ending
A Cross-Cultural Research on Price Ending
Fang, X., | Association for Consumer Research | 2003 ,
25
"Dysfunctional Identities" Can Be Rational
"Dysfunctional Identities" Can Be Rational
Fang, H., | American Economic Assn | 2005 ,
26
Source-Contact Cue Influence on Attitude Formation and Attitude Persistence
Source-Contact Cue Influence on Attitude Formation and Attitude Persistence
Fang, X., | Association for Consumer Research | 2000 ,
27
Dynamic Inefficiencies in an Employment-Based Health Insurance System: Theory and Evidence
Dynamic Inefficiencies in an Employment-Based Health Insurance System: Theory and Evidence
Fang, H., | American Economic Assn | 2011 ,
28
Passionate Surfers in Image-Driven Consumer Culture: Fashion-Conscious, Appearance-Savvy People and Their Way of Life
Passionate Surfers in Image-Driven Consumer Culture: Fashion-Conscious, Appearance-Savvy People and Their Way of Life
Wan, F., | Association for Consumer Research | 2001 ,
29
Social Culture and Economic Performance
Social Culture and Economic Performance
Fang, H., | American Economic Assn | 2001 ,
30
Observational Learning: Evidence from a Randomized Natural Field Experiment
Observational Learning: Evidence from a Randomized Natural Field Experiment
Cai, H., | American Economic Assn | 2009 ,
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