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21
Strategic Change Implementation and Performance Loss in the Front Lines
Strategic Change Implementation and Performance Loss in the Front Lines
Jun Ye, Detelina Marinova, | American Marketing Association | 2007 ,
22
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
23
The Entry Strategy of Retail Firms into Transition Economies
The Entry Strategy of Retail Firms into Transition Economies
Katrijn Gielens, | American Marketing Association | 2007 ,
24
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Luigi M. De Luca, | American Marketing Association | 2007 ,
25
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, | American Marketing Association | 2007 ,
26
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, | American Marketing Association | 2006 ,
27
Understanding Consumer Responses to Product Risk Information
Understanding Consumer Responses to Product Risk Information
Anthony D. Cox, | American Marketing Association | 2006 ,
28
The Concept of Hope and Its Relevance to Product Evaluation and Choice
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Deborah J. MacInnis, | American Marketing Association | 2005 ,
29
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
30
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Ad De Jong, | American Marketing Association | 2004 ,
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