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281
How Does Enforcement Deter Gray Market Incidence?
How Does Enforcement Deter Gray Market Incidence?
Kersi D. Antia, | American Marketing Association | 2006 ,
282
Understanding Consumer Responses to Product Risk Information
Understanding Consumer Responses to Product Risk Information
Anthony D. Cox, | American Marketing Association | 2006 ,
283
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Martin Spann, | American Marketing Association | 2006 ,
284
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Craig J. Thompson, | American Marketing Association | 2006 ,
285
Brands as Signals: A Cross-Country Validation Study
Brands as Signals: A Cross-Country Validation Study
Tülin Erdem, | American Marketing Association | 2006 ,
286
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Sungwook Min, | American Marketing Association | 2006 ,
287
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Claes Fornell, | American Marketing Association | 2006 ,
288
From the Editor
From the Editor
Roland T. Rust, | American Marketing Association | 2006 ,
289
Negativity in the Evaluation of Political Candidates
Negativity in the Evaluation of Political Candidates
Jill G. Klein, | American Marketing Association | 2005 ,
290
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
Jaideep C. Prabhu, | American Marketing Association | 2005 ,
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