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261
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Thorsten Hennig-Thurau, | American Marketing Association | 2006 ,
262
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Stacy L. Wood, | American Marketing Association | 2006 ,
263
Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?
Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?
Anick Bosmans, | American Marketing Association | 2006 ,
264
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Christian Homburg, | American Marketing Association | 2006 ,
265
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, | American Marketing Association | 2006 ,
266
From the Web Editor: Improvements to the "Journal of Marketing" Web Site
From the Web Editor: Improvements to the "Journal of Marketing" Web Site
Siva K. Balasubramanian, | American Marketing Association | 2006 ,
267
From the Editor: The Maturation of Marketing as an Academic Discipline
From the Editor: The Maturation of Marketing as an Academic Discipline
Roland T. Rust, | American Marketing Association | 2006 ,
268
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. Schlosser, | American Marketing Association | 2006 ,
269
The Evolution of Loyalty Intentions
The Evolution of Loyalty Intentions
Michael D. Johnson, | American Marketing Association | 2006 ,
270
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Eyal Biyalogorsky, | American Marketing Association | 2006 ,
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