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221
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Ashutosh Dixit, | American Marketing Association | 2007 ,
222
Neglected Outcomes of Customer Satisfaction
Neglected Outcomes of Customer Satisfaction
Xueming Luo, | American Marketing Association | 2007 ,
223
Multichannel Shopping: Causes and Consequences
Multichannel Shopping: Causes and Consequences
Rajkumar Venkatesan, | American Marketing Association | 2007 ,
224
Size and Share of Customer Wallet
Size and Share of Customer Wallet
Rex Yuxing Du, | American Marketing Association | 2007 ,
225
Marketing Performance Measurement Ability and Firm Performance
Marketing Performance Measurement Ability and Firm Performance
Don O'Sullivan, | American Marketing Association | 2007 ,
226
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Monitoring the Dynamics of Brand Equity Using Store-Level Data
S. Sriram, | American Marketing Association | 2007 ,
227
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
228
Uphill or Downhill? Locating the Firm on a Profit Function
Uphill or Downhill? Locating the Firm on a Profit Function
Murali K. Mantrala, | American Marketing Association | 2007 ,
229
Influence of Corporate Messages on the Product Portfolio
Influence of Corporate Messages on the Product Portfolio
Gabriel J.Biehal, | American Marketing Association | 2007 ,
230
A Theory of Intraperson Games
A Theory of Intraperson Games
Min Ding, | American Marketing Association | 2007 ,
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