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221
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Chandran, S., | Association for Consumer Research | 2006 ,
222
Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements
Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements
Chang, C.-T., | Association for Consumer Research | 2006 ,
223
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
Chang, C.-T, | Association for Consumer Research | 2008 ,
224
Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products
Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products
Yan, D, | Association for Consumer Research | 2008 ,
225
Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions
Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions
Chandon, P, | Association for Consumer Research | 2008 ,
226
A Two-Step Model of Service Dissatisfaction: Theory and Evidence
A Two-Step Model of Service Dissatisfaction: Theory and Evidence
Wan, L. C, | Association for Consumer Research | 2007 ,
227
Fighting Obesity in Away-from Home Consumption: Healthier Food, Better Nutritional Labels, or Menu Assortment?
Fighting Obesity in Away-from Home Consumption: Healthier Food, Better Nutritional Labels, or Menu Assortment?
Chandon, P, | Association for Consumer Research | 2007 ,
228
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Chang C.-T, | Association for Consumer Research | 2011 ,
229
Perceived Entitativity and Accessibility-Diagnosticity As Moderators of Reciprocal Extension Effects
Perceived Entitativity and Accessibility-Diagnosticity As Moderators of Reciprocal Extension Effects
Chang J.W, | Association for Consumer Research | 2011 ,
230
The French Paradox Redux: Internal and External Cues of Meal Cessation
The French Paradox Redux: Internal and External Cues of Meal Cessation
Wansink, B, | Association for Consumer Research | 2007 ,
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