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211
The Psychology of Color in Promotion Design: A Regulatory Fit Perspective
The Psychology of Color in Promotion Design: A Regulatory Fit Perspective
Jia H, | Association for Consumer Research | 2011 ,
212
Brands and Impulsive Desire: Implicit Brand Processing Biases Incidental Decision-Making
Brands and Impulsive Desire: Implicit Brand Processing Biases Incidental Decision-Making
Harris P, | Association for Consumer Research | 2011 ,
213
Consuming Label Information in Product Series
Consuming Label Information in Product Series
Huang L, | Association for Consumer Research | 2011 ,
214
When I becomes We: Interpersonal Ties in Product Co-Creation
When I becomes We: Interpersonal Ties in Product Co-Creation
Boveda-Lambie A.M, | Association for Consumer Research | 2011 ,
215
Partnership in Healthcare: The Impact of Co-Production on Healthcare Outcomes
Partnership in Healthcare: The Impact of Co-Production on Healthcare Outcomes
Lawson S.J, | Association for Consumer Research | 2011 ,
216
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Goode M, | Association for Consumer Research | 2011 ,
217
Bounded Defensive: Advertising Deception, Deception Knowledge, and Meta-cognitive Expectancies
Bounded Defensive: Advertising Deception, Deception Knowledge, and Meta-cognitive Expectancies
Xie G.-X, | Association for Consumer Research | 2011 ,
218
``I Have a Feeling It Will Turn Out Fine'': How Social and Emotional Factors Affect Risk Perception
``I Have a Feeling It Will Turn Out Fine'': How Social and Emotional Factors Affect Risk Perception
Kim S, | Association for Consumer Research | 2011 ,
219
Squeezing a Dry Towel: Reducing Consumers' Optimistic Prediction Biases
Squeezing a Dry Towel: Reducing Consumers' Optimistic Prediction Biases
Min K.S, | Association for Consumer Research | 2011 ,
220
How Does Construal Level Influence Donations to Individuals and Organizations
How Does Construal Level Influence Donations to Individuals and Organizations
Ein-Gar D, | Association for Consumer Research | 2011 ,
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