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211
The Power of Stars: Do Star Actors Drive the Success of Movies?
The Power of Stars: Do Star Actors Drive the Success of Movies?
Anita Elberse, | American Marketing Association | 2007 ,
212
Managing the Future: CEO Attention and Innovation Outcomes
Managing the Future: CEO Attention and Innovation Outcomes
Manjit S. Yadav, | American Marketing Association | 2007 ,
213
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
214
Quasi-Darwinian Selection in Marketing Relationships
Quasi-Darwinian Selection in Marketing Relationships
Nermin Eyuboglu, | American Marketing Association | 2007 ,
215
Behavioral Consequences of Overbooking Service Capacity
Behavioral Consequences of Overbooking Service Capacity
Florian v. Wangenheim, | American Marketing Association | 2007 ,
216
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
Yuping Liu, | American Marketing Association | 2007 ,
217
Consumer File Sharing of Motion Pictures
Consumer File Sharing of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
218
The Entry Strategy of Retail Firms into Transition Economies
The Entry Strategy of Retail Firms into Transition Economies
Katrijn Gielens, | American Marketing Association | 2007 ,
219
Profiting from Partial Allowance of Ticket Resale
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, | American Marketing Association | 2007 ,
220
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Remco Prins, | American Marketing Association | 2007 ,
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