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201
Website Image Transfer: Perception of Uninformative Online Ads
Website Image Transfer: Perception of Uninformative Online Ads
Yang, X, | Association for Consumer Research | 2007 ,
202
The Impact of Perceived Advertising Creativity on Ad Processing and Responses
The Impact of Perceived Advertising Creativity on Ad Processing and Responses
Yang, X, | Association for Consumer Research | 2007 ,
203
Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
Richard, M.-O, | Association for Consumer Research | 2007 ,
204
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
205
When Ambivalence Increases Attitude-Behavior Correspondence
When Ambivalence Increases Attitude-Behavior Correspondence
Yang L, | Association for Consumer Research | 2011 ,
206
Counterfactual Priming Effects on Advertising Persuasion
Counterfactual Priming Effects on Advertising Persuasion
Wang K.-Y, | Association for Consumer Research | 2011 ,
207
How Self-View Influences Consumers' Propensity to Adopt New Products: Role of Product Newness and Risk-Relieving Information
How Self-View Influences Consumers' Propensity to Adopt New Products: Role of Product Newness and Risk-Relieving Information
Ma Z, | Association for Consumer Research | 2011 ,
208
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Yang H, | Association for Consumer Research | 2011 ,
209
Having More: New Insights on the Impact of Numerosity on Consumer Decision Making
Having More: New Insights on the Impact of Numerosity on Consumer Decision Making
Yang H, | Association for Consumer Research | 2011 ,
210
Embodied Consumption: Understanding Avatared Consumers
Embodied Consumption: Understanding Avatared Consumers
Yang H, | Association for Consumer Research | 2011 ,
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