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191
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
Siva K. Balasubramanian, | American Marketing Association | 2002 ,
192
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
Cheri Speier, | American Marketing Association | 2002 ,
193
Understanding Service Convenience
Understanding Service Convenience
Leonard L. Berry, | American Marketing Association | 2002 ,
194
Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Füsun F. Gönül, Franklin Carter, | American Marketing Association | 2001 ,
195
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Andrea L. Dixon, | American Marketing Association | 2001 ,
196
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
197
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Stephen Brown, | American Marketing Association | 2002 ,
198
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
Shelby D. Hunt, | American Marketing Association | 2001 ,
199
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Stefan Stremersch and Gerard J. Tellis, | American Marketing Association | 2002 ,
200
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
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International Journal of Behavioral Science
Srinakharinwirot University, Behavioral Science Research Institute [, ]