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191
What's Your Motivation? Affective and Cognitive Processes that Motivate Behavior and Choices
What's Your Motivation? Affective and Cognitive Processes that Motivate Behavior and Choices
Goldsmith, K, | Association for Consumer Research | 2008 ,
192
Erroneous Lay Theories of Future Affect: Processes and Consequences
Erroneous Lay Theories of Future Affect: Processes and Consequences
Cho, C, | Association for Consumer Research | 2008 ,
193
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Chun, H, | Association for Consumer Research | 2007 ,
194
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Na, W, | Association for Consumer Research | 2007 ,
195
Negativity Biases in Consumer Preferences, Choice, and Outcome Perception
Negativity Biases in Consumer Preferences, Choice, and Outcome Perception
Morewedge, C. K., | Association for Consumer Research | 2007 ,
196
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Page, K. L, | Association for Consumer Research | 2007 ,
197
SAS (Un)fairness
SAS (Un)fairness
Choe S, | Association for Consumer Research | 2011 ,
198
Moral Flexibility in Consumer Judgment and Choice
Moral Flexibility in Consumer Judgment and Choice
Bartels D, | Association for Consumer Research | 2011 ,
199
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
200
From Egotism to Averseness: The Role of Implicit Self Judgments in Seller Choice
From Egotism to Averseness: The Role of Implicit Self Judgments in Seller Choice
Kachersky, L, | Association for Consumer Research | 2007 ,
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