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191
A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions
A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions
Lai, M, | Association for Consumer Research | 2008 ,
192
Do You or Someone You Know....? When does Prior Experience Mitigate Unrealistic Optimism and Pessimism in Risk Perception
Do You or Someone You Know....? When does Prior Experience Mitigate Unrealistic Optimism and Pessimism in Risk Perception
Lin, Y.-C, | Association for Consumer Research | 2007 ,
193
The Dove Effect: How the Normalization of Obesity Can Influence Food Consumption
The Dove Effect: How the Normalization of Obesity Can Influence Food Consumption
Lin L, | Association for Consumer Research | 2011 ,
194
The Relationship Between Consumer Guilt and Shopping Behavior
The Relationship Between Consumer Guilt and Shopping Behavior
Bei, L.-T, | Association for Consumer Research | 2007 ,
195
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
196
Linguistic Differences between Chinese and English and Their Effects on Consumer's Ability to Generate Images
Linguistic Differences between Chinese and English and Their Effects on Consumer's Ability to Generate Images
Liang, B, | Association for Consumer Research | 2007 ,
197
Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation
Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation
Lindridge, A., | Association for Consumer Research | 2005 ,
198
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Lin L, | Association for Consumer Research | 2011 ,
199
Affective Evaluations Are More Ordinal
Affective Evaluations Are More Ordinal
Pham M.T, | Association for Consumer Research | 2011 ,
200
Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Lin O, | Association for Consumer Research | 2011 ,
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