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11
Media Transportation and Advertising
Media Transportation and Advertising
Jling Wang., | University of Chicago Press | 2006 ,
12
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
Debara Viana Thompson., | University of Chicago Press | 2006 ,
13
Advertising : principles & practice
Advertising : principles & practice
Wells, William, 326.14-W456a | Prentice Hall | 1998 326.14-W456a,
14
Advertising Age
Advertising Age
, | Crain Communications ins. | 2000 ,
15
Journal of Advertising.
Journal of Advertising.
Myron E. Sharpe, | Myron E. Sharpe | 1971 ,
16
Journal of Advertising Research
Journal of Advertising Research
Cambridge University Press, | Cambridge University Press | 1960 ,
17
Advertising, promotion & supplemental aspects of integrated marketing communications
Advertising, promotion & supplemental aspects of integrated marketing communications
Shimp, Terence A., 326.14-S556a | Thomson/South-Western | 2003 326.14-S556a,
18
Advertising
Advertising
White, Roderick, 326.14-W587a | McGraw-Hill Book Co. | 2000 326.14-W587a,
19
Advertising and integrated brand promotion
Advertising and integrated brand promotion
OGuinn, Thomas C., 326.14-O35a | Thomson/South-Western | 2003 326.14-O35a,
20
Introduction to advertising and promotion : an integrated marketing communications perspective▼
Introduction to advertising and promotion : an integrated marketing communications perspective▼
Belch, George E., 326.14-B427i-안진홍 | Irwin | 1995 326.14-B427i-안진홍,
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Advertising Age
Crain Communications Inc. (MI) [, ]