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11
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Eyal Biyalogorsky, | American Marketing Association | 2006 ,
12
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Xueming Luo, | American Marketing Association | 2006 ,
13
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Sungwook Min, | American Marketing Association | 2006 ,
14
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Ahmet H. Kirca, | American Marketing Association | 2005 ,
15
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
16
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
17
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Katherine N. Lemon, | American Marketing Association | 2002 ,
18
Active Control of Sound Transmission Through Windows With Carbon Nanotube-Based Transparent Actuators.
Active Control of Sound Transmission Through Windows With Carbon Nanotube-Based Transparent Actuators.
Xun Yu, | Institute of Electrical and Electronics Engineers | 2007 ,
19
UAV as a Reliable Wingman: A Flight Demonstration.
UAV as a Reliable Wingman: A Flight Demonstration.
Stephen Waydo, | Institute of Electrical and Electronics Engineers | 2007 ,
20
Adaptive control of delayed integrating systems: a PVC batch reactor.
Adaptive control of delayed integrating systems: a PVC batch reactor.
Mihai Huzmezan, | Institute of Electrical and Electronics Engineers | 2003 ,
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