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11
Inside the Minds of Buyers and Sellers: Mental Construals and Prospect Theory
Inside the Minds of Buyers and Sellers: Mental Construals and Prospect Theory
Mishra H,, | Association for Consumer Research | 2004 ,
12
How Consumers Respond to Competing Market Signals: The Effects of Conflicting Quality Information and Consumer Thoughtfulness
How Consumers Respond to Competing Market Signals: The Effects of Conflicting Quality Information and Consumer Thoughtfulness
Chatterjee S,, | Association for Consumer Research | 2004 ,
13
The Power of Political Voice: Women's Political Representation and Crime in India
The Power of Political Voice: Women's Political Representation and Crime in India
Iyer, L., | american economic association | 2012 ,
14
Meddling-in of Affect in Information Integration
Meddling-in of Affect in Information Integration
Mishra, A., | Association for Consumer Research | 2006 ,
15
Money: A Bias for the Whole
Money: A Bias for the Whole
Mishra, A, | Association for Consumer Research | 2007 ,
16
Naive Story Models and Mental Correlations: Why correlation (A to B) is not equal to correlation (B to A)
Naive Story Models and Mental Correlations: Why correlation (A to B) is not equal to correlation (B to A)
Nayakankuppam, D., | Association for Consumer Research | 2005 ,
17
Walking the Work-life Tightrope
Walking the Work-life Tightrope
Raghunathan R, | Association for Consumer Research | 2011 ,
18
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
Xiang Fang, | Association for Consumer Research | 2002 ,
19
Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition
Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition
Subimal Chatterjee, | Association for Consumer Research | 2002 ,
20
The Influence of Mirror Decoration on Food Taste
The Influence of Mirror Decoration on Food Taste
Jami A.T, | Association for Consumer Research | 2011 ,
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