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11
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
12
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
13
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
14
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
15
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
16
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
Bruce Cooil, | American Marketing Association | 2007 ,
17
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Thorsten Hennig-Thurau, | American Marketing Association | 2006 ,
18
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, | American Marketing Association | 2006 ,
19
The Evolution of Loyalty Intentions
The Evolution of Loyalty Intentions
Michael D. Johnson, | American Marketing Association | 2006 ,
20
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
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