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11
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
12
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, | American Marketing Association | 2006 ,
13
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Madhubalan Viswanathan, | American Marketing Association | 2005 ,
14
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Michael D. Hartline, | American Marketing Association | 2000 ,
15
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
James G. Maxham III, | American Marketing Association | 2003 ,
16
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
17
Control of MEMS-Based Scanning-Probe Data-Storage Devices.
Control of MEMS-Based Scanning-Probe Data-Storage Devices.
Angeliki Pantazi, | Institute of Electrical and Electronics Engineers | 2007 ,
18
UAV as a Reliable Wingman: A Flight Demonstration.
UAV as a Reliable Wingman: A Flight Demonstration.
Stephen Waydo, | Institute of Electrical and Electronics Engineers | 2007 ,
19
Robust Control Systems of a Heavy Material Handling Agricultural Robot: A Case Study for Initial Cost Problem.
Robust Control Systems of a Heavy Material Handling Agricultural Robot: A Case Study for Initial Cost Problem.
Satoru Sakai, | Institute of Electrical and Electronics Engineers | 2007 ,
20
A controller for a boost converter with harmonic reduction
A controller for a boost converter with harmonic reduction
Gerardo Escobar, | Institute of Electrical and Electronics Engineers | 2004 ,
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