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11
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
J. Jos̆ko Brakus, | American Marketing Association | 2009 ,
12
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Barak Libai, | American Marketing Association | 2009 ,
13
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
14
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Ganesan and Yong Liu, | American Marketing Association | 2009 ,
15
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Lisa C. Troy, | American Marketing Association | 2008 ,
16
The Effects of Business and Political Ties on Firm Performance: Evidence from China
The Effects of Business and Political Ties on Firm Performance: Evidence from China
Shibin Sheng, | American Marketing Association | 2011 ,
17
Trust at Different Organizational Levels
Trust at Different Organizational Levels
Eric (Er) Fang, | American Marketing Association | 2008 ,
18
Designing Solutions Around Customer Network Identity Goals
Designing Solutions Around Customer Network Identity Goals
Amber M. Epp, | American Marketing Association | 2011 ,
19
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits
Donald R. Lichtenstein, | American Marketing Association | 2004 ,
20
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
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