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11
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
12
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Ty Henderson, | American Marketing Association | 2010 ,
13
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Pamela W. Henderson, | American Marketing Association | 2004 ,
14
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
15
Consumer File Sharing of Motion Pictures
Consumer File Sharing of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
16
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Jan B. Heide, | American Marketing Association | 2006 ,
17
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Thorsten Hennig-Thurau, | American Marketing Association | 2006 ,
18
The Evolution of Loyalty Intentions
The Evolution of Loyalty Intentions
Michael D. Johnson, | American Marketing Association | 2006 ,
19
Drivers of Brand Extension Success
Drivers of Brand Extension Success
Franziska Völckner, | American Marketing Association | 2006 ,
20
The Social Influence of Brand Community: Evidence from European Car Clubs
The Social Influence of Brand Community: Evidence from European Car Clubs
René Algesheimer, | American Marketing Association | 2005 ,
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Phytopathologische Zeitschrift
Blackwell Publishing Limited [, ]