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11
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes
Chatterjee, P., | Association for Consumer Research | 2007 ,
12
Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes
Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes
Chatterjee, P., | Association for Consumer Research | 2005 ,
13
Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition
Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition
Subimal Chatterjee, | Association for Consumer Research | 2002 ,
14
The Influence of Character Structure on Persuasion in Print Advertising
The Influence of Character Structure on Persuasion in Print Advertising
Chatterjee, A., | Association for Consumer Research | 2003 ,
15
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Amitava Chattopadhyay, | Association for Consumer Research | 2002 ,
16
Cross-Coupons and Their Effect on Asymmetric Price Competition Between National and Store Brands
Cross-Coupons and Their Effect on Asymmetric Price Competition Between National and Store Brands
Chatterjee, S., | Association for Consumer Research | 2000 ,
17
Online Reviews: Do Consumers Use Them?
Online Reviews: Do Consumers Use Them?
Chatterjee, P., | Association for Consumer Research | 2001 ,
18
Maturity, Indebtedness, and Default Risk
Maturity, Indebtedness, and Default Risk
Chatterjee, S, | American Economic Assn | 2012 ,
19
The Marginal Product of Capital, Capital Flows, and Convergence
The Marginal Product of Capital, Capital Flows, and Convergence
Chatterjee, S., | American Economic Assn | 2010 ,
20
A Seniority Arrangement for Sovereign Debt
A Seniority Arrangement for Sovereign Debt
Chatterjee, Satyajit, | American Economic Assn | 2015 ,
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1
Journal of Micromechatronics
VSP International Science Publishers [, ]