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151
The Role of Creative Cognitions on Consumer Feature Reliance
The Role of Creative Cognitions on Consumer Feature Reliance
Mao, H, | Association for Consumer Research | 2008 ,
152
Delivering Differentiated Experiential Branding in Web Environments
Delivering Differentiated Experiential Branding in Web Environments
LeBel, J., | Association for Consumer Research | 2006 ,
153
Website Image Transfer: Perception of Uninformative Online Ads
Website Image Transfer: Perception of Uninformative Online Ads
Yang, X, | Association for Consumer Research | 2007 ,
154
The Impact of Perceived Advertising Creativity on Ad Processing and Responses
The Impact of Perceived Advertising Creativity on Ad Processing and Responses
Yang, X, | Association for Consumer Research | 2007 ,
155
Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
Richard, M.-O, | Association for Consumer Research | 2007 ,
156
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
157
When Ambivalence Increases Attitude-Behavior Correspondence
When Ambivalence Increases Attitude-Behavior Correspondence
Yang L, | Association for Consumer Research | 2011 ,
158
Counterfactual Priming Effects on Advertising Persuasion
Counterfactual Priming Effects on Advertising Persuasion
Wang K.-Y, | Association for Consumer Research | 2011 ,
159
How Self-View Influences Consumers' Propensity to Adopt New Products: Role of Product Newness and Risk-Relieving Information
How Self-View Influences Consumers' Propensity to Adopt New Products: Role of Product Newness and Risk-Relieving Information
Ma Z, | Association for Consumer Research | 2011 ,
160
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Yang H, | Association for Consumer Research | 2011 ,
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