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141
Image Consumption: The Study of Bridal Photography, Semiotic, and Feminine
Image Consumption: The Study of Bridal Photography, Semiotic, and Feminine
Yeh, J.-T., | Association for Consumer Research | 2006 ,
142
How Affect Influences Choice: An Investigation of the Comparison Processes
How Affect Influences Choice: An Investigation of the Comparison Processes
Yeung, C. W. M., | Association for Consumer Research | 2006 ,
143
Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
Chen, E.Y.I, | Association for Consumer Research | 2008 ,
144
Beyond Informational and Normative Influence: Conformity in Consumer Decision Making
Beyond Informational and Normative Influence: Conformity in Consumer Decision Making
Huh Y.E, | Association for Consumer Research | 2011 ,
145
Endowment Effect as Inertia Equity in Brand Switching
Endowment Effect as Inertia Equity in Brand Switching
Ye, G, | Association for Consumer Research | 2007 ,
146
Cultural Differences in Brand Extension Judgments and Feedback Effects
Cultural Differences in Brand Extension Judgments and Feedback Effects
Kim, K, | Association for Consumer Research | 2007 ,
147
The Role of Brand-Elicited Affect in Brand Extension Evaluations
The Role of Brand-Elicited Affect in Brand Extension Evaluations
Yeung, C., | Association for Consumer Research | 2005 ,
148
Adaptation Can Enhance Consumption Experiences
Adaptation Can Enhance Consumption Experiences
Huh Y.E, | Association for Consumer Research | 2011 ,
149
Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos
Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos
Yeo T.E.D, | Association for Consumer Research | 2011 ,
150
Improving the Power of Switching Intent to Predict Actual Switching Behavior-A Construal Level Theory Perspective
Improving the Power of Switching Intent to Predict Actual Switching Behavior-A Construal Level Theory Perspective
Hung Y.-c, | Association for Consumer Research | 2011 ,
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