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141
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
142
Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products
Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products
Yan, D, | Association for Consumer Research | 2008 ,
143
Lines in the Sand: Using Category Widths to Define and Pursue Self-Control Goals
Lines in the Sand: Using Category Widths to Define and Pursue Self-Control Goals
Poynor, C, | Association for Consumer Research | 2007 ,
144
The Relationship Between Consumer Guilt and Shopping Behavior
The Relationship Between Consumer Guilt and Shopping Behavior
Bei, L.-T, | Association for Consumer Research | 2007 ,
145
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
146
Becoming Sensitive to Ethical Consumption Behavior: Narratives of Survival in an Uncertain and Unpredictable World
Becoming Sensitive to Ethical Consumption Behavior: Narratives of Survival in an Uncertain and Unpredictable World
Cherrier, H., | Association for Consumer Research | 2005 ,
147
Using Visual Interference to Establish New Brand-Attribute Linkages
Using Visual Interference to Establish New Brand-Attribute Linkages
Saenger C, | Association for Consumer Research | 2011 ,
148
Affective Evaluations Are More Ordinal
Affective Evaluations Are More Ordinal
Pham M.T, | Association for Consumer Research | 2011 ,
149
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
Lin Y.-C, | Association for Consumer Research | 2011 ,
150
Vertical Linkages and the Collapse of Global Trade
Vertical Linkages and the Collapse of Global Trade
Rudolfs Bems, | American Economic Assn | 2011 ,
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