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121
When More Choice Motivates: Considering the Benefits of Perceived versus Actual Choice on Outcome Satisfaction
When More Choice Motivates: Considering the Benefits of Perceived versus Actual Choice on Outcome Satisfaction
Iyengar, S. S., | Association for Consumer Research | 2005 ,
122
Product Assortment and Variety-Seeking in Consumer Choice
Product Assortment and Variety-Seeking in Consumer Choice
Chernev, A., | Association for Consumer Research | 2005 ,
123
Skill-Based Habits of Use and Consumer Choice
Skill-Based Habits of Use and Consumer Choice
Murray, K. B., | Association for Consumer Research | 2005 ,
124
What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
Palmeira M, | Association for Consumer Research | 2011 ,
125
Special Session Summary Consumer Response to Constrained Choice
Special Session Summary Consumer Response to Constrained Choice
Kyeong Sam Min, | Association for Consumer Research | 2002 ,
126
The Effect of Banner Advertisements on Judgment and Choice
The Effect of Banner Advertisements on Judgment and Choice
Andrew Mitchell, | Association for Consumer Research | 2002 ,
127
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Michaela Wanke, | Association for Consumer Research | 2002 ,
128
Leaky Preferences: Fluency Effects in Perception and Choice
Leaky Preferences: Fluency Effects in Perception and Choice
Schneider M, | Association for Consumer Research | 2011 ,
129
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
130
Perceptual Prominence Effects in Consumer Choice
Perceptual Prominence Effects in Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
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