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111
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Na, W, | Association for Consumer Research | 2007 ,
112
Negativity Biases in Consumer Preferences, Choice, and Outcome Perception
Negativity Biases in Consumer Preferences, Choice, and Outcome Perception
Morewedge, C. K., | Association for Consumer Research | 2007 ,
113
Moral Flexibility in Consumer Judgment and Choice
Moral Flexibility in Consumer Judgment and Choice
Bartels D, | Association for Consumer Research | 2011 ,
114
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
115
From Egotism to Averseness: The Role of Implicit Self Judgments in Seller Choice
From Egotism to Averseness: The Role of Implicit Self Judgments in Seller Choice
Kachersky, L, | Association for Consumer Research | 2007 ,
116
That's Not What I Wanted: Perspectives on Unwanted Choice Options and Outcomes
That's Not What I Wanted: Perspectives on Unwanted Choice Options and Outcomes
Brucks, M, | Association for Consumer Research | 2007 ,
117
Implicit and Explicit Influences on Spontaneous and Deliberate Food Choices
Implicit and Explicit Influences on Spontaneous and Deliberate Food Choices
Cervellon, M.-C, | Association for Consumer Research | 2007 ,
118
How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects
How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects
van Herpen, E., | Association for Consumer Research | 2005 ,
119
Antecedents of Green Purchase Behavior: An Examination of Collectivism, Environmental Concern, and PCE
Antecedents of Green Purchase Behavior: An Examination of Collectivism, Environmental Concern, and PCE
Kim, Y., | Association for Consumer Research | 2005 ,
120
Reactance and Choice: The Role of the Timing of Information
Reactance and Choice: The Role of the Timing of Information
Min, K. S., | Association for Consumer Research | 2005 ,
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