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91
How Goals Affect the Impact of Product Attributes on Product Evaluation: The Role of Attribute Ability, Goal Activation and Goal-Product Fit
How Goals Affect the Impact of Product Attributes on Product Evaluation: The Role of Attribute Ability, Goal Activation and Goal-Product Fit
Xiao N, | Association for Consumer Research | 2011 ,
92
Effect of Mood on Information Processing Style and Consequent Purchasing Decisions
Effect of Mood on Information Processing Style and Consequent Purchasing Decisions
Xia, K.-N., | Association for Consumer Research | 2007 ,
93
The Effect of Unintended Information Acquisition
The Effect of Unintended Information Acquisition
Xia, L, | Association for Consumer Research | 2007 ,
94
Effect of Price Matching Guarantees on Consumers' Perceptions of Fairness
Effect of Price Matching Guarantees on Consumers' Perceptions of Fairness
Kukar-Kinney, M., | Association for Consumer Research | 2005 ,
95
The Many Routes to Price Unfairness Perceptions
The Many Routes to Price Unfairness Perceptions
Monroe, K. B., | Association for Consumer Research | 2005 ,
96
Comparison Process and Consequences of Price Fairness Perceptions
Comparison Process and Consequences of Price Fairness Perceptions
Xia, L., | Association for Consumer Research | 2005 ,
97
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
Xiang Fang, | Association for Consumer Research | 2002 ,
98
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
Xia L, | Association for Consumer Research | 2011 ,
99
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Xiao N, | Association for Consumer Research | 2011 ,
100
Affect As Information: the Role of Affect in Consumer Online Behaviors
Affect As Information: the Role of Affect in Consumer Online Behaviors
Lan Xia, | Association for Consumer Research | 2002 ,
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