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1
Sex, Food, and The Hunger for Distinction
Sex, Food, and The Hunger for Distinction
Jonah Berger, | Association for Consumer Research | 2010 ,
2
Virality : What Gets shared and Why
Virality : What Gets shared and Why
Jonah Berger, | Association for Consumer Research | 2010 ,
3
The Buzz about Buzz : Drivers and Consequences of World-of-Mouth
The Buzz about Buzz : Drivers and Consequences of World-of-Mouth
Jonah Berger, | Association for Consumer Research | 2010 ,
4
Why do products become unpopular? adoption velocity and the death of cultural tastes
Why do products become unpopular? adoption velocity and the death of cultural tastes
Jonah berger, | Association for Consumer Research | 2010 ,
5
Positive effects of negative publicity
Positive effects of negative publicity
jonah berger, | Association for Consumer Research | 2010 ,
6
Satisfying identity- signaling and Uniqueness Motives through consumer choice
Satisfying identity- signaling and Uniqueness Motives through consumer choice
cindy Chan, | Association for Consumer Research | 2010 ,
7
Escaping the crosshairs : reactance to identity marketing
Escaping the crosshairs : reactance to identity marketing
Amit Bhattacharjee, | Association for Consumer Research | 2010 ,
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