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Antecedents and purchase consequences of customer participation in small group brand communities
Antecedents and purchase consequences of customer participation in small group brand communities
R. P. Bagozzi., | Elsevier | 2006 ,
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1
Brandweek
VNU eMedia, Inc. [, ]
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Esquire
Hearst Brand Development [, ]
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Good Housekeeping
Hearst Brand Development [, ]
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Popular Mechanics
Hearst Brand Development [, ]
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Victoria
Hearst Brand Development [, ]