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1
Empirical generalization from brand extension research : How sure are we?
Empirical generalization from brand extension research : How sure are we?
R. Echambadi., | Elsevier | 2006 ,
2
International abstracts of research in marketing
International abstracts of research in marketing
A. Diamantopoulos., | Elsevier | 2006 ,
3
International journal of research in marketing.
International journal of research in marketing.
Elsevier, 326.1-E49i-P | Elsevier | 1983 326.1-E49i-P,
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