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1
The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities
The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities
J. Le Bon., | Elsevier | 2006 ,
2
Experimental design on the front lines of marketing : Testing new ideas to increase direct mail sales
Experimental design on the front lines of marketing : Testing new ideas to increase direct mail sales
G. H. Bell., | Elsevier | 2006 ,
3
Empirical generalization from brand extension research : How sure are we?
Empirical generalization from brand extension research : How sure are we?
R. Echambadi., | Elsevier | 2006 ,
4
Consumer attitudes toward marketplace globalization : Structure, antecedents and consequences
Consumer attitudes toward marketplace globalization : Structure, antecedents and consequences
D. L. Alden., | Elsevier | 2006 ,
5
Repeated choosing increases susceptibility to afffective product features
Repeated choosing increases susceptibility to afffective product features
S. Bruyneel., | Elsevier | 2006 ,
6
Customer loyalty to one service worker : Should it be discouraged?
Customer loyalty to one service worker : Should it be discouraged?
L. L. Bove., | Elsevier | 2006 ,
7
Do exchange hazards always foster relational governance? An empirical test of the role of communication
Do exchange hazards always foster relational governance? An empirical test of the role of communication
S. Sheng., | Elsevier | 2006 ,
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