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1
Editorial
Editorial
H. Gatignon., | Elsevier | 2006 ,
2
Experimental design on the front lines of marketing : Testing new ideas to increase direct mail sales
Experimental design on the front lines of marketing : Testing new ideas to increase direct mail sales
G. H. Bell., | Elsevier | 2006 ,
3
The effect of secondhand markets on the firm's dynamic pricing and new product introduction strategies
The effect of secondhand markets on the firm's dynamic pricing and new product introduction strategies
H. Zhao., | Elsevier | 2006 ,
4
Exploring product and service innovation similarities and differences
Exploring product and service innovation similarities and differences
E. J. Nijssen., | Elsevier | 2006 ,
5
List of occasional reviewers-2005
List of occasional reviewers-2005
H. Gatignon., | Elsevier | 2006 ,
6
Connecting power with locus of control in marketing channel relationships : A response surface approach
Connecting power with locus of control in marketing channel relationships : A response surface approach
S. Keysuk Kim., | Elsevier | 2006 ,
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