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The market orientation-new product performance relationship : Redefining the moderating role of environmental conditions
The market orientation-new product performance relationship : Redefining the moderating role of environmental conditions
D. Gotteland., | Elsevier | 2006 ,
2
Brand equity in the European fruit and vegetable sector : A transaction cost approach
Brand equity in the European fruit and vegetable sector : A transaction cost approach
M. Fernandez-Barcala., | Elsevier | 2006 ,
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Gothic Studies
Manchester University Press [, ]