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21
New product introductions and failures under uncertainty
New product introductions and failures under uncertainty
R. K. Tyagi., | Elsevier | 2006 ,
22
Two-sided advertising : A meta-analysis
Two-sided advertising : A meta-analysis
M. Eisend., | Elsevier | 2006 ,
23
The market orientation-new product performance relationship : Redefining the moderating role of environmental conditions
The market orientation-new product performance relationship : Redefining the moderating role of environmental conditions
D. Gotteland., | Elsevier | 2006 ,
24
Interrelationships among key aspects of the organizational procurement process
Interrelationships among key aspects of the organizational procurement process
G. K.Hunter., | Elsevier | 2006 ,
25
Using context effects to increase a leader's advantage : What set of alternatives should be included in the comparison set?
Using context effects to increase a leader's advantage : What set of alternatives should be included in the comparison set?
S. Moran., | Elsevier | 2006 ,
26
The economics of quality-equivalent store brands
The economics of quality-equivalent store brands
D. A. Soberman., | Elsevier | 2006 ,
27
2005/JRM Best Article Award
2005/JRM Best Article Award
, | Elsevier | 2006 ,
28
International abstracts of research in marketing
International abstracts of research in marketing
A. Diamantopoulos., | Elsevier | 2006 ,
29
List of occasional reviewers-2005
List of occasional reviewers-2005
H. Gatignon., | Elsevier | 2006 ,
30
Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies
Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies
Z. Jiang., | Elsevier | 2006 ,
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