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The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
P. Carbonell., | Elsevier | 2006 ,
12
International journal of research in marketing.
International journal of research in marketing.
Elsevier, 326.1-E49i-P | Elsevier | 1983 326.1-E49i-P,
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