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11
Explicit and implicit catalysts of consumer resistance : The effects of animosity, cultural salience and country-of-origin on subsequent choice
Explicit and implicit catalysts of consumer resistance : The effects of animosity, cultural salience and country-of-origin on subsequent choice
D. W. Russell., | Elsevier | 2006 ,
12
Experimental design on the front lines of marketing : Testing new ideas to increase direct mail sales
Experimental design on the front lines of marketing : Testing new ideas to increase direct mail sales
G. H. Bell., | Elsevier | 2006 ,
13
The effect of secondhand markets on the firm's dynamic pricing and new product introduction strategies
The effect of secondhand markets on the firm's dynamic pricing and new product introduction strategies
H. Zhao., | Elsevier | 2006 ,
14
The impact of knowledge and empowerment on working smart and working hard : The moderating role of experience
The impact of knowledge and empowerment on working smart and working hard : The moderating role of experience
A. Rapp., | Elsevier | 2006 ,
15
Service failure recovery : The moderating impact of individual-level cultral value orientation on perceptios of justice
Service failure recovery : The moderating impact of individual-level cultral value orientation on perceptios of justice
P. G. Patterson., | Elsevier | 2006 ,
16
Empirical generalization from brand extension research : How sure are we?
Empirical generalization from brand extension research : How sure are we?
R. Echambadi., | Elsevier | 2006 ,
17
Exploring product and service innovation similarities and differences
Exploring product and service innovation similarities and differences
E. J. Nijssen., | Elsevier | 2006 ,
18
Consumer attitudes toward marketplace globalization : Structure, antecedents and consequences
Consumer attitudes toward marketplace globalization : Structure, antecedents and consequences
D. L. Alden., | Elsevier | 2006 ,
19
Repeated choosing increases susceptibility to afffective product features
Repeated choosing increases susceptibility to afffective product features
S. Bruyneel., | Elsevier | 2006 ,
20
New product introductions and failures under uncertainty
New product introductions and failures under uncertainty
R. K. Tyagi., | Elsevier | 2006 ,
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