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How Argument Structure Biases Acceptance of Advertising Claims: Explaining Deviations from Logical Reasoning in Terms of Subjective Probabilities
How Argument Structure Biases Acceptance of Advertising Claims: Explaining Deviations from Logical Reasoning in Terms of Subjective Probabilities
Areni, C.S., | Association for Consumer Research | 2008 ,
2
Gender Role Incongruency and Memorable Gift Exchange Experiences
Gender Role Incongruency and Memorable Gift Exchange Experiences
Palan, K. M., | Association for Consumer Research | 2001 ,
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