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How Far Do Feelings Go? How Attachments Influence Brand Extensions
How Far Do Feelings Go? How Attachments Influence Brand Extensions
Fedorikhin, A., | Association for Consumer Research | 2006 ,
2
Anger in Ultimatum Bargaining: Emotional Outcomes Lead to Irrational Decisions
Anger in Ultimatum Bargaining: Emotional Outcomes Lead to Irrational Decisions
Espinoza, F., | Association for Consumer Research | 2006 ,
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