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1
Customer Satisfaction and Shareholder Value
Customer Satisfaction and Shareholder Value
Eugene W. Anderson, | American Marketing Association | 2004 ,
2
Strategic Responses to New Technologies and Their Impact on Firm Performance
Strategic Responses to New Technologies and Their Impact on Firm Performance
Ruby P. Lee, | American Marketing Association | 2004 ,
3
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
4
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, | American Marketing Association | 2004 ,
5
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Rajkumar Venkatesan, | American Marketing Association | 2004 ,
6
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Sridhar Narayanan, | American Marketing Association | 2004 ,
7
Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, | American Marketing Association | 2004 ,
8
Metrics for Making Marketing Matter
Metrics for Making Marketing Matter
Donald R. Lehmann, | American Marketing Association | 2004 ,
9
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Pamela W. Henderson, | American Marketing Association | 2004 ,
10
Customer Knowledge Development: Antecedents and Impact on New Product Performance
Customer Knowledge Development: Antecedents and Impact on New Product Performance
Ashwin W. Joshi, | American Marketing Association | 2004 ,
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