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Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability / Yuping Liu and Rong Yang
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 93-108
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Yuping Liu and Rong Yang
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 1 (2009. 1) 2009, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271394
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■24510▼aCompeting Loyalty Programs▼bImpact of Market Saturation, Market Share, and Category Expandability▼dYuping Liu and Rong Yang
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 93-108
■500 ▼aIncludes Bibliography Reference
■7001 ▼aYuping Liu and Rong Yang
■773 ▼tJournal of marketing.▼gVol. 73 No. 1 (2009. 1)▼d2009, 01
■SIS ▼aS051156▼b60077308▼h8▼s2▼fP
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