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Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability / Yuping Liu and Rong Yang
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 93-108
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271394
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■24510▼aCompeting Loyalty Programs▼bImpact of Market Saturation, Market Share, and Category Expandability▼dYuping Liu and Rong Yang
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 93-108
■500 ▼aIncludes Bibliography Reference
■7001 ▼aYuping Liu and Rong Yang
■773 ▼tJournal of marketing.▼gVol. 73 No. 1 (2009. 1)▼d2009, 01
■SIS ▼aS051156▼b60077308▼h8▼s2▼fP
